(W) Chip Kidd (A) Geoff Spear Shazam made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman, by 14 million copies a month. Before too long, a variety of merchandise was produced - secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes - and a fan club was created to keep up with the demand. Seventy years later, an unprecedented assortment of these collectibles are gathered together by award-winning writer/designer Chip Kidd and photographer Geoff Spear. Join Kidd, Spear, and the World's Mightiest Mortal in this first, fully authorized celebration of ephemera, artwork, and rare, one-of-a-kind toys, and recapture the magic that was Shazam!